Brands I’ve Grown

I HAVE GROWN EACH OF THESE BUSINESSES, ACROSS A 30 YEAR CAREER IN MARKETING.  

MUC with SNW

  • Introduced Nabisco Cookie Barz which grew to just under $20M in Canada and projected to be $80M in the United States
  • Created the current USP for Kernels Popcorn circa 1990
  • Introduced Del Monte Frozen snacks, after tripling Oreo Ice Cream sales to $15M
  • Helped continue 34 consecutive months of share growth for Pine Sol
  • Salvaged Ritz Snackwiches which has delivered over $20+ million in profit since
  • Launched the first Green Giant new canned product

MANAGING EACH OF THESE, MANY AS A CONTRACT MARKETER, I HAD TO USE THE WORK SMART FIRST PRINCIPLE, WHICH WAS ALWAYS INTERTWINED WITH “NUMBERS NEVER LIE”.

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