Business is tough, it may be a lot of hard work, but it is NOT complicated!
Every business can grow exponentially by using the simple solutions I’ve proven and implemented during my thirty years as a New Products Specialist in CPG (Consumer Packaged Goods).
As a marketer, I learned how simple business really is, once I discovered and rigorously implemented the most important rule……“The Numbers Never Lie”.
My 5 years in advertising on several major North American brands, provided a much-needed view from 30,000′. At the end of this tenure, I required accountability, hence I stepped back to accelerate forward, learning and managing several North American brands. It was here I was taught the Eastern trait of persistence and the benefits of working long and hard to find answers.
The combination of the thrill of the chase and being hands-on, lead to putting my hand up to manage any business that was struggling. I then and now enjoy doing the doing while encouraging the people I work with to speak freely in providing their expertise!
All of which can be synthesized in a simple set of 3 principles, resulting in my doing the impossible, launching a $100 million business in North America. This creation and launch was a corporate passion at Nabisco, having been eyed for 10 years, yet the manufacturing equipment was not in place. Using these principles
- KISS (Keep it Simple & Strategic)
- Work Smart First……only then do you work hard
- The NUMBERS never lie!
I engaged and motivated a team of 20 specialists to reach for the stars.
In Canada Marketing is truly being a General Manager and knowing and understanding all elements of the business. Using these principles I can help you deconstruct problems and achieve significantly enhance profitability.
I have provided a list of marketing cases and insights to aid you in growing sales and/or profit.
No doublespeak, just easy simple to follow examples you can easily and effectively implement.