Business is tough, a lot of hard work, but it is NOT complicated!
Every business can grow exponentially by using the simple solutions I’ve proven and implemented during my thirty years as a New Products Specialist in CPG (Consumer Packaged Goods).
If I can do it, anybody can! I was a slow learner, just getting through in high school and university with mid 60’s. But a decade later I learned how simple business really is, once I rigorously adhered to the most important rule……“The Numbers Never Lie”.
After 5 years in advertising on some major North American brands, I crossed over to marketing as I needed accountability. It was here where I was taught to be persistent, being made to work long and hard to find answers, by some very smart marketers and managers of people.
It is the thrill of the chase and being hands-on, which lead to me putting my hand up to manage any business that was in trouble. I enjoy doing the doing and encouraging the people I work with to tell me what they would do!
All of this can be synthesized into a simple set of principles, which helped me amass significant successes (including the introduction of a $100 million business in North America).
The 3 simple principles are:
- KISS (Keep it Simple Stupid)
- Work Smart First……only then do you work hard
- The NUMBERS never lie!
Apply these and you will be more/successful.
Each chapter succinctly outlines the problem and lays out simple solutions. When you apply them you will grow sales and or profit.
No doublespeak, just easy simple to follow examples this 2-year-old can follow.