Business is NOT tough, it IS just a lot of digging in the dirt!
Every business can grow exponentially by using the 3 simple proven principles which made me a one of a kind New Products Specialist in the toughest environment of all…. CPG (Consumer Packaged Goods).
I discovered and rigorously embraced the most important rule on every project ………“The Numbers Never Lie”.
A love of the game and the thrill of the chase is what makes every day exciting and productive.
The quintessential 3 principles, which resulted in my launching a $100 million business for Nabisco in Canada as a consultant required me to engage and motivate a team of 20 specialists to reach for the stars, by constantly interacting with them face to face.
THE ONLY RULES THAT MATTER:
- KISS (Keep it Simple & Strategic)
- Work Smart First……only then do you work hard
- The NUMBERS never lie!
Marketing is truly general management. Find the biggest element/obstacle of the business, deconstruct the problem and implementing actions. This recognizes an oft ignored rule to working smart. Embracing 80-20 RULE (80% of sales/profit menates from 20% of your customers) saves significant time and effort. FOcussing on the important 20 significantly enhances profitability every single time.
Your business profitability can be improved in two weeks or less!