3 Simple Rules to Success and Growth

Business is NOT tough, it IS just a lot of digging in the dirt!

Every business can grow exponentially by using the 3 simple proven principles which made me a one of a kind New Products Specialist in the toughest environment of all…. CPG (Consumer Packaged Goods).

I discovered and rigorously embraced the most important rule on every project ………“The Numbers Never Lie”.

A love of the game and the thrill of the chase is what makes every day exciting and productive.

The quintessential 3 principles, which resulted in my launching a $100 million business for Nabisco in Canada as a consultant required me to engage and motivate a team of 20 specialists to reach for the stars, by constantly interacting with them face to face. 


  1. KISS (Keep it Simple & Strategic)
  2. Work Smart First……only then do you work hard
  3. The NUMBERS never lie!

Marketing is truly general management.  Find the biggest element/obstacle of the business, deconstruct the problem and implement actions.  This recognizes an oft ignored rule to working smart.  Embracing 80-20 RULE (80% of sales/profit emanates from 20% of your customers) saves significant time and effort.  Focussing on this aspect significantly enhances profitability every single time.

Your business profitability can be improved in two weeks or less!

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